How India Borrows from RupeeRedee

Loan Consumption Survey – A Study on How India Borrows

India has grown as a Mobile-First market. The next growth wave in India’s Internet population can be seen across various dimensions.
In order to understand – How India is borrowing, we conducted a Loan Consumption Survey and gathered insights on borrowing and consumption pattern of the borrowers. Our objective is to build long-term relationships with our customers, serving not only their needs of today but helping them build a solid financial future for tomorrow.

This survey covers some key aspects of usage and attitude of consumers and their adaptability. Key highlights of the report are:

  • The purpose of borrowing was seen to have a good mix of personal and business use
  • A rapid growth in female borrowers was seen, thus showing an equitable mix of gender
  • There is a high percentage of customer share in lower-income brackets which tends to be the underserved segment in the market
  • Majority of our customer base is young and tech-savvy
  • Sophisticated and elaborated risk policy which allowed us to serve a high percentage share of self-employed customers
  • Broad geographical reach is advocated by steady growth in Tier-1 cities like Jaipur, Pune, Surat, Ahmedabad, Vizag etc.
  • UPI emerged as one of the preferred channels of repayment

Check the below infographic for more details about the Loan Consumption Survey:

This survey covers some key aspects of usage and attitude of consumers and their adaptability. Key highlights of the report are:The purpose of borrowing was seen to have a good mix of personal and business use
A rapid growth in female borrowers was seen, thus showing an equitable mix of gender
There is a high percentage of customer share in lower-income brackets which tends to be the underserved segment in the market
Majority of our customer base is young and tech-savvy 
Sophisticated and elaborated risk policy which allowed us to serve a high percentage share of self-employed customers
Broad geographical reach is advocated by steady growth in Tier-1 cities like Jaipur, Pune, Surat, Ahmedabad, Vizag etc. 
UPI emerged as one of the preferred channels of repayment
Loan Consumption Survey – A Study on How India Borrows
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